Our story
A neighborhood service, built with care.
We're a locally owned team in Las Cruces — and we believe laundry shouldn't be the thing that steals your weekend.
Our values
What we believe
Lighten the Load isn't just a laundry service — it's a promise. These are the values we return to every morning before the first pickup, and the standards we hold ourselves to with every basket that passes through our hands.
Meet the founder & co-founder
Victoria & Rose Soluna
Both raised in Nebraska, Victoria and Rose moved to New Mexico three years ago and quickly fell in love with the warmth of the desert and the people who call it home. With the same belief that family comes first, they are raising three wonderful kids alongside three beloved animals who keep the house (and the laundry pile) lively. When they're not running Lighten the Load, you'll find them planning the next family adventure — usually to San Diego, CA, where the ocean air and salty toes have a permanent hold on their hearts. Together they pour that same love for family, community, and a job well done into every basket we pick up, treating every neighbor in Las Cruces like part of their own.
